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Term Papers on Consumer Behavior Articles

1821 papers found

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Fishman: "The Wal-Mart Effect"

This 4 page paper discusses Charles Fishman's book "The Wal-Mart Effect" and ... View FULL Term Paper Description

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Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction ... View FULL Term Paper Description

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Category Management

A 20 page paper providing chapters 1 and 2 of an MBA ... View FULL Term Paper Description

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Constructing a Research Interview

This 4 page paper discusses some of the factors that have to ... View FULL Term Paper Description

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Micromarketing

This 8 page paper looks at micromarketing, consider what it is and ... View FULL Term Paper Description

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Harley-Davidson

A 5 page paper examining the financial position of this motorcycle maker ... View FULL Term Paper Description

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Adding a Catering Business

A 7 page paper providing preliminary investigation into whether Kudler Fine Foods ... View FULL Term Paper Description

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Pharmaceutical Maketing Ploys and Viagra vs. Levitra

A 12 page discussion of the marketing employed by GlaxoSmithKline and Pfizer ... View FULL Term Paper Description

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Automotive Robotics Venture

A 6 page paper providing pro forma statements and a marketing focus ... View FULL Term Paper Description

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Customer Service Scripts

A 4 page paper discussing the need for superlative service for customers, ... View FULL Term Paper Description

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Ethical Business

A 6 page paper assessing the statement, "Strict government regulations are necessary ... View FULL Term Paper Description

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Market Segmentation

This 3 page paper provides an overview of market segmentation. There is ... View FULL Term Paper Description

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Abercrombie & Fitch - An Analysis

A 12 page paper. The Abercrombie brand dates back to 1892 ... View FULL Term Paper Description

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BYRD Marketing Mix

A 7 page paper providing a discussion of the promotion portion of ... View FULL Term Paper Description

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The Benefits and Dangers of Using Personalities to Promote a Brand

There are many examples of celebrities endorsing or taking part in marketing ... View FULL Term Paper Description

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Marketing of a Remote Control for a Fire Alarm

A 3 page review of the factors that are critical in product ... View FULL Term Paper Description

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Is Brand Advertising a form of Social Pollution?

This 6 page paper considers to what extent brand advertising is a ... View FULL Term Paper Description

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The Naked Society by Vance Packard

A 9 page paper which analyzes The Naked Society by Vance Packard ... View FULL Term Paper Description

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A Career In Marketing

This 19 page paper looks at a career in marketing starting out ... View FULL Term Paper Description

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“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

This 3 page paper examines the health care industry to support the ... View FULL Term Paper Description

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Creating Loyalty in Airline Customers

Creating loyalty in a customer base can create a great deal of ... View FULL Term Paper Description

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Marketing Research for Kudler Fine Foods

A 3 page paper discussing aspects of marketing research that a small ... View FULL Term Paper Description

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Marketing Products, Services and Social Efforts

A 3 page paper discussing the marketing mix as well as the ... View FULL Term Paper Description

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Global Branding And Global Brands

An 8 page paper that begins with a discussion about brands ... View FULL Term Paper Description

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Environmental Factors That Affect Marketing

A 4 page paper that begins by identifying the factors that affect ... View FULL Term Paper Description

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