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Term Papers on Consumer Behavior Articles

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Exploring the Marketing Concept

This 5 page paper examines definitions of marketing and explores the marketing ... View FULL Term Paper Description

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Competitive Advantage: U.S. Naval Hospital, Guam

This 4 page paper discusses the U.S. Naval Hospital on Guam from ... View FULL Term Paper Description

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The Marketing of Tide Detergent as Something More than Soap

This 4 page paper examines Proctor and Gamble and its cash cow, ... View FULL Term Paper Description

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Marketing Audit: FedEx Corporation

A 22 page paper using Porter's Five Forces analysis, PEST analysis, SWOT ... View FULL Term Paper Description

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Measuring Car Quality

This 4 page paper examines an article that looks at a report ... View FULL Term Paper Description

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Scope Mouthwash; Marketing Case Study

This 6 page paper is a case study on Proctor and Gamble’s ... View FULL Term Paper Description

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United Airlines' Value Chain

A 4 page paper providing a SWOT analysis and discussing each of ... View FULL Term Paper Description

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Simultaneous Distribution in the Film Industry

A 4 page paper discussing the relatively new approach of releasing new ... View FULL Term Paper Description

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Using Incentives and Rewards Online

A 10 page paper assessing aspects of the use of rewards and ... View FULL Term Paper Description

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International Marketing

This 12 page paper discusses why companies engage in international marketing ... View FULL Term Paper Description

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The use of Research Evaluation in Designing a PR Strategy

This 4 page paper examines public relations and how research can help ... View FULL Term Paper Description

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Congress Motel and Brown's Overnite Trailer Park

A 4 page SWOT analysis of a south Georgia independent motel in ... View FULL Term Paper Description

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Ebay as a Successful E-Business

This 4 page paper examines Ebay as an e-commerce website. Positive and ... View FULL Term Paper Description

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Fighting Heuristics with Heuristics

A 3 page paper presenting a scenario; identifying the types of heuristics ... View FULL Term Paper Description

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Pricing at the U.S. Naval Hospital, Guam

A 4 page paper discussing pricing and using a Naval hospital as ... View FULL Term Paper Description

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Marketing Massage Oil In the United Arab Emirates

An 8 page action plan for introducing a new massage oil in ... View FULL Term Paper Description

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Positioning the Frigidaire Front-Loader

This 4 page paper is based on a case study and considers ... View FULL Term Paper Description

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Frigidaire Case Study

This 3 page paper discusses what Frigidaire should do in regard to ... View FULL Term Paper Description

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Social Considerations for the Alcohol Industry in Poland

A 6 page assessment of the social risks that confront the alcohol ... View FULL Term Paper Description

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Marketing Triumph Motorcycles

A 19 page paper providing background on Triumph Motorcycles, Ltd.; a SWOT ... View FULL Term Paper Description

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Advertising Hershey Chocolate

A 7 page paper tracing the advertising of Hershey chocolate from the ... View FULL Term Paper Description

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The Marketing Information System

A 6 page paper discussing the use of marketing information. The ... View FULL Term Paper Description

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Data Collection for PiggyBank

A 3 page paper discussing issues associated with gaining insight into preferences ... View FULL Term Paper Description

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Four Business Functions at Southwest Airlines

A 14 page paper discussing how in 2006, Southwest still has not ... View FULL Term Paper Description

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Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process ... View FULL Term Paper Description

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