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Term Papers on Consumer Behavior Articles

1821 papers found

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Factory Gate Prices, Collaborative Planning, Forecasting and Replenishment

This 9 page paper is written in 4 parts. The first part ... View FULL Term Paper Description

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Ethical clothing:BHS

A paper which looks at the concept of ethical clothing, the increasing ... View FULL Term Paper Description

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Reflection on "The New Science of Marketing:"

A 6 page paper discussing two chapters – segmentation and meeting customers' ... View FULL Term Paper Description

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Strategic Plan - New Restaurant

A 6 page paper that presents part of a strategic plan for ... View FULL Term Paper Description

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Management Plan for Member's Advantage

A 5 page paper providing a management plan for a provider of ... View FULL Term Paper Description

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Trade liberalization and cultural production

A paper which looks at the audiovisual industry in reference to the ... View FULL Term Paper Description

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Marketing Using Maslow's Hierarchy of Needs

This 3 page paper examines each level of Maslow's hierarchy of needs ... View FULL Term Paper Description

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Direct Marketing using Electronic Mediums

This 13 page considers the following quote “…the power of the web…is ... View FULL Term Paper Description

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New Product Analysis

A 3 page paper. The writer went to a grocery store to ... View FULL Term Paper Description

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The Marketing Consultant

This 4 page paper reviews a chapter of a book on marketing ... View FULL Term Paper Description

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CRM and the Wine Industry

A 6 page paper primarily focusing on relationship marketing and then relating ... View FULL Term Paper Description

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How Companies Utilize Integrated Marketing Communications and Tracking Marketing Strategy

This 17 page paper examines how companies can use integrated market to ... View FULL Term Paper Description

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eMarketing

This 6 page paper that explains how online marketing differs from traditional ... View FULL Term Paper Description

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Planning a Marketing Audit of FedEx

A 4 page paper planning an approach to conducting a marketing audit ... View FULL Term Paper Description

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Expansion Strategy Simulations

An 8 page paper discussing the topics and lessons contained in three ... View FULL Term Paper Description

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Toshiba Tablet PC

A 3 page executive summary for a larger marketing review of the ... View FULL Term Paper Description

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Kraft SWOT Analysis

A 6 page paper providing a SWOT analysis of Kraft and discussion ... View FULL Term Paper Description

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Virtual Beauty

A 10 page paper discussing ways that a beauty salon can take ... View FULL Term Paper Description

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Schlosser: "Fast Food Nation"

This 4 page paper discusses what Schlosser says about standardization, uniformity, and ... View FULL Term Paper Description

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Strategic Communications at Starbucks

A 12 page paper creating a strategic communications plan focusing on research, ... View FULL Term Paper Description

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Internal and External PR

This 3 page paper looks at the functions of public relations and ... View FULL Term Paper Description

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Trouble Shooting in Services Industries

Companies providing services to consumers, such as in the tourism industry, need ... View FULL Term Paper Description

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Collecting and Using Marketing Data; The Case of Tesco

This 4 page paper looks at a company that has shown great ... View FULL Term Paper Description

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Strategy at and for General Motors

An 11 page paper reviewing GM's current (2006) position in its industry; ... View FULL Term Paper Description

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iTunes ; Will it Change the Marketing Tactics of Major Record Labels

This 7 page paper looks at why and how the development of ... View FULL Term Paper Description

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