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Term Papers on Business Marketing Case Study

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Evaluating a Marketing Communications Campaign; Tesco

Tesco, the UK supermarket, recently launched a television advertisement that told consumers ... View FULL Term Paper Description

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Sirius Distribution Channels

A 4 page paper discussing the satellite radio company's distribution channels. ... View FULL Term Paper Description

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Marketing a New Smart Car

10This 10 page paper considers how a new car could be launched ... View FULL Term Paper Description

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Strategy for Harley-Davidson

A 4 page paper examining alternatives open to this motorcycle manufacturer after ... View FULL Term Paper Description

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ANN TAYLOR -- PROFILE AND ENVINROMENT

This 4-page paper provides an overview of women's apparel retailer Ann Taylor. ... View FULL Term Paper Description

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Marketing Failure: Webvan

A 6 page paper providing an "autopsy" of the failure of Webvan, ... View FULL Term Paper Description

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Directory Enquiries Industry in the UK

The directory enquiries industry in the UK has undergone change with the ... View FULL Term Paper Description

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Expanding Polo Ralph Lauren into Saudi Arabia

This 9 page paper examines the potential of Polo Ralph Lauren to ... View FULL Term Paper Description

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Bair Hugger Case Study; Setting a Price

This 11 page paper considers the 'Bair Hugger' a device to help ... View FULL Term Paper Description

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JETBLUE -- AN ANALYSIS

This 8-page paper provides a competitive, marketing and financial analysis for point-to-point, ... View FULL Term Paper Description

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Proposal in Support of a Custom Built Condominium

This 12 page paper provides a persuasive argument regarding the investment in ... View FULL Term Paper Description

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Ericsson

This 16 page paper looks at the marketing of Ericsson when they ... View FULL Term Paper Description

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Swiffer Marketing Analysis

This 7 page paper discusses the marketing of the Swiffer products, beginning ... View FULL Term Paper Description

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Volkswagen's Phaeton

An 18 page paper discussing the marketing problems and opportunities before Volkswagen's ... View FULL Term Paper Description

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The Body Shop; International Expansion

This 20 page paper examines the process of internationalisation seen with the ... View FULL Term Paper Description

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BMW, THE MINI AND COMMUNICATION

This 15-page paper focuses on BMW, its corporate communication strategy (such as ... View FULL Term Paper Description

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Gordon's Gin; International Marketing

This 11 page paper examines the Gordon's Gin brand, based on a ... View FULL Term Paper Description

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Aer Lingus Case Study

This 24 page paper looks at the Irish airline Aer Lingus and ... View FULL Term Paper Description

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Marketing Problems at McDonalds

This 8 page paper argues that the marketing of McDonalds, especially in ... View FULL Term Paper Description

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Saudi Arabia's Jarir Bookstore

A 23 page paper presenting a case study of Saudi Arabia's Jarir ... View FULL Term Paper Description

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Marketing Changes for KFC

This 3 page paper reviews an article about Kentucky Fried ... View FULL Term Paper Description

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SWOT ANALYSIS -- DELL COMPUTER 2003

This 6-page paper provides a SWOT analysis for Dell Computers. The paper ... View FULL Term Paper Description

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McDonalds

This 17 page paper examines McDonalds, the well known fast food restaurant. ... View FULL Term Paper Description

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Reg Vardy; Developing an Online Marketing Strategy

This 14 page paper examines a case study supplied by the student; ... View FULL Term Paper Description

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Using the Gap Model in the Travel Industry

This 13 page paper uses the Gap model to examine the travel ... View FULL Term Paper Description

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