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Term Papers on Consumer Behavior Articles

1821 papers found

Page 23 of 73

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NOKIA AND PORTER'S FIVE FORCES

This 5-page paper examines Porter's concept of five forces as it pertains ... View FULL Term Paper Description

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MARKETING STRATEGIES AND SOAP SUDS

This 15-page paper examines marketing theories such as the 4 Ps and ... View FULL Term Paper Description

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Changes in Advertising over the Last Half Century

A 6 page paper focusing on the change of influence of advertising ... View FULL Term Paper Description

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Value, Value Creation, Value Migration

This 14 page paper begins with a general introduction that discusses ... View FULL Term Paper Description

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The Pricing of Personal Computers

This 6 page paper looks at pricing and compares pricing ... View FULL Term Paper Description

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The Influence of Fashion Magazines throughout History on Consumer Society, Culture and their Status in the 1990s

This is a 27 page paper discussing the influence of fashion magazines ... View FULL Term Paper Description

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Electronic Commerce Customer Relationship Management

This 12 page paper explores literature on this subject ... View FULL Term Paper Description

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The Marketing of the iMac Computer

This 15 page paper demonstrates how the advent of the Internet affects ... View FULL Term Paper Description

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Changes in Advertising Since the 1950s

A 7 page rewrite of the paper titled, “Changes in Advertising over ... View FULL Term Paper Description

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The Influence of British Fashion Magazines throughout History on Consumer Society, Culture and their Status in the 1990s

This is a 27 page paper discussing the influence of British fashion ... View FULL Term Paper Description

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IKEA -- The Swedish Furniture Company with Very Different Ideas

This 8 page report discusses the Swedish furniture chain IKEA. With ... View FULL Term Paper Description

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PALM, INC. AND MARKETING ANALYSIS

This 10-page paper, using Palm Inc. as an example, describes certain marketing ... View FULL Term Paper Description

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THORNTONS AND MARKETING

This 8-page paper concerns the Thorntons Co., which manufacturers and distributes chocolates ... View FULL Term Paper Description

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Literature Review of 25 Articles on Hotel Revenue Management Systems

This is an 8 page literature review on hotel revenue management systems. ... View FULL Term Paper Description

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Integrated Marketing Communications - An Analysis

A 43 page paper. The integrated marketing communications process puts one single, ... View FULL Term Paper Description

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Marketing Challenges and Aluminum Bats

This 7 page report discusses the controversy regarding aluminum versus wood in ... View FULL Term Paper Description

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Dell Computer Corporation - Getting Products To Market

An 8 page paper. Dell has taken the lead in terms of ... View FULL Term Paper Description

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Children And Youth As Consumers

This 15 page paper begins by providing data about the population of ... View FULL Term Paper Description

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BANK OF AMERICA AND THE PORTER MODEL

This 6-page paper examines Bank of American and the banking industry and ... View FULL Term Paper Description

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Dell's E-Commerce Strategy

This 6 page paper provides an overview of Dell's E-Commerce ... View FULL Term Paper Description

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The Strategy of Relationship Marketing

This 6 page paper considers what is meant by relationship ... View FULL Term Paper Description

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Marketing New And Used Automotive Parts On The Internet

14 pages in length. Jumping on the Internet bandwagon, the new/used ... View FULL Term Paper Description

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The Mixed Messages found in Articles from Current Issues of “In Style” Magazine

This is a 3 page paper discussing articles found in consecutive issues ... View FULL Term Paper Description

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The Product-life-cycle theory and Alternative Points of View

This 5 page paper provides an overview of the product life cycle ... View FULL Term Paper Description

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Marketing for an Individual Church

This 7 page report discusses developing a marketing plan for a ... View FULL Term Paper Description

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