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Term Papers on Consumer Behavior Articles

1821 papers found

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How to Write a Direct Mail Letter

This 4 page paper examines the theory behind witting a good, effective ... View FULL Term Paper Description

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Taking the Travel Agency Online

A 17 page paper discussing the rationale for a small family travel ... View FULL Term Paper Description

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YAHOO - AN ANALYSIS

This 13-page paper provides a situational analysis of the Internet company Yahoo. ... View FULL Term Paper Description

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Marketing Cuba through Development of Water Sports

A 12 page paper assessing the attractiveness of developing water sports in ... View FULL Term Paper Description

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Experiences with E-Commerce

This 3 page paper takes the form of a report of an ... View FULL Term Paper Description

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The Frozen Dessert Market

This 7 page paper looks at the market structure and performance of ... View FULL Term Paper Description

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The Differences of Marketing Tangible and Intangible Goods

This 6 page paper considers the differences and similarities in the marketing ... View FULL Term Paper Description

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Brand Personality and its’ Influence on Buyer Behaviour

This 10 page paper considers the role and importance of brand personality ... View FULL Term Paper Description

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Is Culture the Ultimate Barrier to International Marketing?

This 6 page paper looks at the barrier to international marketing and ... View FULL Term Paper Description

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Marketing Professional Services

A 10 page paper discussing the marketing mix as it applies to ... View FULL Term Paper Description

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Advertising’s Basic Components

A 6 page paper analyzing common advertising practices. The primary tool ... View FULL Term Paper Description

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Effects of Price Elasticity and the 4 Ps

A 4 page memo to the president of a regional chain of ... View FULL Term Paper Description

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Expansion Strategies of Asda and Waitrose

This 6 page paper examines how Asda and Waitrose are expanding. The ... View FULL Term Paper Description

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E-Nike: Nike’s Internet Initiative and Online Marketing

This 6 page report discusses the corporate giant Nike. Nike, the ... View FULL Term Paper Description

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Nordstrom’s Situation and Strategy

A 7 page paper assessing this admired, customer-focused retailer’s current position and ... View FULL Term Paper Description

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Integrated Marketing Communications

This 10 page paper first provides an explanation of integrated marketing communications, ... View FULL Term Paper Description

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The Urban Fitness Industry

This 7 page paper looks at health clubs and gyms ... View FULL Term Paper Description

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IKEA -- Letting the Buyer Define What the Product Will Be

This 5 page report discusses the concept presented 40 years ago, in Theodore ... View FULL Term Paper Description

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NASCAR: History And Marketing :

A 14 page paper that provides the history of car racing beginning ... View FULL Term Paper Description

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Company Profile and Analysis of Northwest Airlines in Regards to Current Political, Economic, Global and Technological Factors Affecting the Airline Industry

This is a 9 page paper discussing Northwest Airlines in regards to ... View FULL Term Paper Description

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Semiotics in Marketing Communications

A 9 page paper discussing semiotics, the study of the meanings associated ... View FULL Term Paper Description

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Business Plan for an Online Tobacco Shop

An 8 page paper presenting a business plan for a retail tobacco ... View FULL Term Paper Description

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Marketing Environment - Pharmaceutical Industry

A 5 page paper. When developing marketing plans, companies must consider ... View FULL Term Paper Description

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McDonald's - Analysis

This 9 page paper responds to three specific questions: McDonald's global ... View FULL Term Paper Description

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Social Welfare, The Environment And Animal Rights: Integral Aspects Of A Modern Market's Jurisdiction

6 pages in length. The ever-changing landscape of market jurisdiction currently ... View FULL Term Paper Description

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