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Term Papers on Consumer Behavior Articles

1821 papers found

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Can All Human Behaviour be Reduced to Consumption Behaviour?

This 5 page paper considers the similarities and differences in human behaviour ... View FULL Term Paper Description

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Ethics In Marketing

An 8 page paper. Is the phrase "ethical marketing" an oxymoron? Ethics ... View FULL Term Paper Description

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The Disposable Diaper Market in Turkey

A 4 page paper assessing prospects for the disposable diaper market in ... View FULL Term Paper Description

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THE ROLE OF CUSTOMER SERVICE IN A COMPETITIVE STRATEGY

This 5-page paper discusses the role of customer service in a business' ... View FULL Term Paper Description

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CARREFOUR AND THE CHINESE MARKET

This 6-page paper examines the French company Carrefour, and the successes and ... View FULL Term Paper Description

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Selecting The Location For A Store

This 14 page paper discusses the very important issue of choosing a ... View FULL Term Paper Description

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Brand Personality

This 5 page paper examines the way people or personalities are sued ... View FULL Term Paper Description

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Advertising 1920 - 1940

This 3 page paper considers how advertising changed during the 1920’s and ... View FULL Term Paper Description

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Service Quality Measurement

This 14 page paper critically appraises the current state of affairs with ... View FULL Term Paper Description

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The Marketing Targets of Mobile Phone Companies in The Middle East

This 7 page paper looks at how the mobile telephone market, focuses ... View FULL Term Paper Description

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The Importance of Segments

This 6 page paper Compares and Contrasts the processes of segmentation, targeting ... View FULL Term Paper Description

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The Impact of Economics and Technology on the Marketing of Fashion

This 3 page paper considers the ways in which technology and economic ... View FULL Term Paper Description

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JEANS, THE U.S. AND ASIA

This 7-page paper focuses on consumer perception toward blue jeans in both ... View FULL Term Paper Description

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Marketing GM’s Hybrid Crown Victoria

A 5 page paper discussing external issues in marketing a hybrid car ... View FULL Term Paper Description

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External Analysis of Starbuck’s Coffee

A 5 page paper presenting an external analysis of Starbuck’s, the leading ... View FULL Term Paper Description

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The Modern Marketer’s Jurisdiction: Social Welfare, the Environment, and Animal Rights

A 5 page overview of the many considerations which face the modern ... View FULL Term Paper Description

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Marketing NetJets

An 11 page paper discussing the marketing base of NetJets, a fractional ... View FULL Term Paper Description

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VISITING NURSE ASSOCIATION AND MARKETING

This 10-page paper examines the Visiting Nurse Association, its services and how ... View FULL Term Paper Description

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Judging Quality of an Electrical Product

This 3 page paper considers how a consumer may judge the quality ... View FULL Term Paper Description

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Marketing Through Web Sites

This 8 page paper is a comparison of three internet sites; www.amazon.co.uk, ... View FULL Term Paper Description

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Internet-Based Advertising

An 8 page overview of the world transition toward Internet-based advertising. ... View FULL Term Paper Description

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Sony Playstation 2: US Launch

A 10 page paper discussing conditions surrounding the release of Sony’s video ... View FULL Term Paper Description

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AT&T Wireless’ Competition Landscape

A 6 page paper providing an overview of the cellular telephone service ... View FULL Term Paper Description

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Tourism Studies; Increasing Overnight Stays at a Predominantly Day Visitor Destination

This 8 page paper considers how, using tourism motivations and typology ... View FULL Term Paper Description

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The UK Menswear Market

This 5 page paper is an analysis of the market for men’s ... View FULL Term Paper Description

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