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Term Papers on Consumer Behavior Articles

1821 papers found

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The Value of Marketing to Children

This 16 page paper considers why, if children do not have much ... View FULL Term Paper Description

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Luxury Fashion Industry And Consumer Behavior

A 50 page paper that provides a comprehensive report of the luxury ... View FULL Term Paper Description

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Marketing in the Banking Industry

This 7 page paper is the beginning of a marketing plan. ... View FULL Term Paper Description

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Marketing Issues

This 10 page paper consider five different aspects of marketing, defining and ... View FULL Term Paper Description

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Aspects of Marketing

This 9 page paper looks at different issues that need to be ... View FULL Term Paper Description

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The Value of Controversial Marketing

This 19 page paper examines the use of controversial marketing. The paper ... View FULL Term Paper Description

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AN ANALYSIS OF CHURCH & DWIGHT

This 5-page paper is a business analysis of Church & Dwight, manufacturers ... View FULL Term Paper Description

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Testing the Value of Differentiation at Gucci - A Research Proposal

This 6 page paper is a research proposal. The theory of differentiation ... View FULL Term Paper Description

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Brand Loyalty

A 6 page research paper that examines the problems of creating brand ... View FULL Term Paper Description

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E-STRATEGIES FOR PREHISTORIC COMPUTERS

This 3-page paper provides an overview of e-marketing strategies for fictional company ... View FULL Term Paper Description

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Comparing Amazon.com and Yahoo!

A 7 page paper discussing these two companies. The first real ... View FULL Term Paper Description

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Services Marketing; The Use of Lovelocks Matrices

This 4 page paper identifies ten different service sectors and then answers ... View FULL Term Paper Description

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Globalization and Bicycles

A 16 page paper using the example of Giant Manufacturing Company to ... View FULL Term Paper Description

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Analysis of a Case Study -- The Success of Swatch Watches

This 5 page report discusses the remarkable success of Swatch Watch U.S.A. and ... View FULL Term Paper Description

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Favorite E-Marketing Techniques

This 3 page report discusses fundamentals of the 21st century marketplace and ... View FULL Term Paper Description

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The Purpose of Advertising: To Improve Sales or to Improve Disposition Toward a “Product”?

A 3 page discussion of the ultimate purpose of advertising. The ... View FULL Term Paper Description

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The Pharmaceutical Industry and Political Influence in the United States

This is a 5 page paper discussing the pharmaceutical brand-name industry and ... View FULL Term Paper Description

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South African Breweries

An 18 page paper discussing strategy as it applies to this company. ... View FULL Term Paper Description

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Sears: The Fall of a Great Empire

A 6 page overview of Sears’ struggle over the last two decades ... View FULL Term Paper Description

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Assessing Markets; Saudi Arabia, Syria and Egypt

This 15 page paper considers how markets may be assessed for the ... View FULL Term Paper Description

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Communication in Marketing

This 14 page paper considers the statement that all marketing communications ... View FULL Term Paper Description

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Analysis of Maersk Sealand’s Marketing and Political Position

A 40 page paper assessing marketing activities at the world’s largest container ... View FULL Term Paper Description

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Tiffany & Company

This 7 page report discusses Tiffany & Company, its reputation for quality and ... View FULL Term Paper Description

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The Important Role Of Services Marketing

20 pages in length. The importance of services marketing has come ... View FULL Term Paper Description

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SHEPHERD CONSTRUCTION

This 5-page paper provides a SWOT analysis (strength, weaknesses, opportunities, threats) on ... View FULL Term Paper Description

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