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Term Papers on Consumer Behavior Articles

1821 papers found

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New Age Marketing

This 10 page paper considers how marketing along with corporate attitudes have ... View FULL Term Paper Description

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Green Marketing And Societal Marketing

A 14 page paper. For the last three decades there have been ... View FULL Term Paper Description

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How the Mall Influences Women

This 5 page paper looks at how malls influence women to ... View FULL Term Paper Description

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NAUTICA AND VF: A SWOT ANALYSIS

This 10-page paper focuses on a SWOT analysis for VF Corporation and ... View FULL Term Paper Description

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Assessing the Health and Beauty Market in China

This 8 page paper considers the issues a western company may face ... View FULL Term Paper Description

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Is Cost-based Pricing Limited to Commodities

This 11 page paper consider the idea that cost-based pricing procedures are ... View FULL Term Paper Description

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The Value of Understanding Positioning, Market Segmentation and the Consumer Adoption Process

This 6 page paper examines the concepts of the consumer adoption ... View FULL Term Paper Description

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Amazon.com

A 3 page paper answering 6 questions about Amazon.com’s strategic direction; use ... View FULL Term Paper Description

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Business Strategy and Paradigms

This 3 page paper looks at oligopoly and other business ... View FULL Term Paper Description

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The Walt Disney Company: TQM And Customer Focused Strategy

16 pages in length. Staying one step ahead of the competition ... View FULL Term Paper Description

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PR/Marketing Interview

4 pages in length. The writer addresses 3 topics: key global ... View FULL Term Paper Description

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Global Marketing

This 6 page paper considers issues in global marketing. The paper looks ... View FULL Term Paper Description

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Marketing Plan, SWOT Analysis And Advertising/PR Strategy For A Major Title Company In The Las Vegas, Nevada Market

10 pages in length. Entering the Las Vegas, Nevada title company ... View FULL Term Paper Description

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Branding in Tourism

This 3 page paper considers how branding may be used by ... View FULL Term Paper Description

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Relationship Marketing in Tourism

This 3 page paper looks at how relationship marketing may be used ... View FULL Term Paper Description

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GM Brings Pontiac GTO Back Through Australia's Holden

An 8 page paper. GM ended production of the Pontiac Trans Am ... View FULL Term Paper Description

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EBAY AND THE COMPETITION: AN ANALYSIS

This 23-page paper examines eBay and its competitors including Amazon.com, Google and ... View FULL Term Paper Description

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Sales Management Trends: Article Review

A 3 page paper that provides a synopsis of an article entitled ... View FULL Term Paper Description

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A 5 page marketing plan for a line of hair care products. ... View FULL Term Paper Description

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Changes in Marketing Communications

A 7 page paper assessing the pertinence of manufacturers’ brands in today’s ... View FULL Term Paper Description

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HOW TECHNOLOGY AIDS LOCALIZATION OF GLOBAL BRANDS: A LITERATURE REVIEW

This 10-page paper provides a literature review to determine how and if ... View FULL Term Paper Description

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THE ACOUNTABILITY DEBATE

This 5 page paper discusses the changing role of the auditor and ... View FULL Term Paper Description

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Loyalty Cards’ Place

A 12 page paper discussing the loyalty program used at Tesco and ... View FULL Term Paper Description

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Alaska’s Retailers

A 3 page paper offering abbreviated SWOT (strengths, weaknesses, opportunities, threats) analyses ... View FULL Term Paper Description

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Marketing China Tea House

A 4 page paper assessing growth alternatives available to a tea retailer. ... View FULL Term Paper Description

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