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Term Papers on Consumer Behavior Articles

1821 papers found

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CUSTOMER ANALYSIS: A LITERATURE REVIEW

This 8-page paper discusses the customer in terms of marketing strategy by ... View FULL Term Paper Description

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E-Commerce Business Models

A 5 page paper discussing the brokerage, infomediary, merchant and manufacturer (direct) ... View FULL Term Paper Description

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BEST BUY: SWOT ANALYSIS

This 10-page paper offers a SWOT analysis of Best Buy. Also under ... View FULL Term Paper Description

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Branding Decisions at Sylvania

A 5 page paper discussing how Sylvania.com has been able to use ... View FULL Term Paper Description

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Altering the Product Design Process at Acme Foods

A 5 page paper proposing an altered approach to Acme’s normal method ... View FULL Term Paper Description

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The Use of the Four P's in Evaluating Organizations

This 6 page paper looks largely at nonprofit organizations to ... View FULL Term Paper Description

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The Hair Care Market in Italy

This 8 page paper considers the position of L’Oreal Elsive (Elvive) ... View FULL Term Paper Description

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WEB SITE PROMOTIONAL TACTICS

This 4-page paper analyzes four web sites, and discusses online promotion tactics ... View FULL Term Paper Description

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“The Bike Guys” Expansion

A 3 page paper examining the current situation of a small bicycle ... View FULL Term Paper Description

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Napster’s Demise

A 9 page paper examining the reasons that Napster was forced out ... View FULL Term Paper Description

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Study Proposal for a Religious Book Store

This 3 page paper provides a proposal for deciding where ... View FULL Term Paper Description

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Hershey’s Sugar Free Product Line

A 3 page paper discussing several aspects of launch of Hershey’s new ... View FULL Term Paper Description

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NETFLIX AND E-COMMERCE MARKETING

This 4-page paper concerns the topic of e-commerce and customer service (CRM) ... View FULL Term Paper Description

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Social Factors Affecting Marketing

An 8 page paper examining the effects of gender and culture on ... View FULL Term Paper Description

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Adding Value to the Organization

An 11 page paper examining four approaches to adding value to the ... View FULL Term Paper Description

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Consumer Research Literature Review

An 8 page paper providing a literature review for the research questions ... View FULL Term Paper Description

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Marketing Soft Drinks

An 8 page paper discussing soft drink marketing. Now as never ... View FULL Term Paper Description

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The Problem With Cause Related Marketing (CRM)

This 3 page paper argues that CRM is not beneficial ... View FULL Term Paper Description

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MARKETING MIX, BUSINES-TO-BUSINESS AND CONSUMER

This 6-page paper compares marketing mixes between an industrial, business-to-business concern with ... View FULL Term Paper Description

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Marketing Plan for Alternative Beverage Product:

This 5 page paper presents a marketing plan for Coca-Cola to launch ... View FULL Term Paper Description

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Too-High Advertising Rates

A 6 page paper arguing that advertising rates are far too high, ... View FULL Term Paper Description

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E-Commerce And The Entertainment Industry

A 4 page paper. Only books, music, videos and movie tickets are ... View FULL Term Paper Description

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CHANGES IN THE CONSUMING BEHAVIORS OF AMERICANS AND THE INFLUENCE OF MARKETING

This 3 page paper discusses the influence that marketing has on culture ... View FULL Term Paper Description

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E-Commerce for SME’s

This 4 Page paper considers the advantages and disadvantages that are presented ... View FULL Term Paper Description

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Playing Cards

A 4 page paper. Playing cards have a long history, perhaps dating ... View FULL Term Paper Description

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