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Term Papers on Consumer Behavior Articles

1821 papers found

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How Marketing Communications Build Strong Brands

This 19 page paper examines the importance of communication in building and ... View FULL Term Paper Description

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Fitness and Body Building; Product Placement, Branding and General Marketing

This 5 page paper looks at the fitness and Body Building ... View FULL Term Paper Description

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HOSPITALITY INDUSTRY AND COMPETITIVE ADVANTAGE

This 6-page paper focuses on the benefits of competitive advantage in the ... View FULL Term Paper Description

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MICROSOFT (XBOX), SONY AND NINTENDO

This 4-page paper discusses the video game console wars between Microsoft's Xbox, ... View FULL Term Paper Description

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The Influence of Market Segmentation

An 8 page paper assessing the statement, “market segmentation and positioning are ... View FULL Term Paper Description

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An Industry Report; Outbound Tourism from the UK

This 14 page paper examined the tourism industry in the UK, looking ... View FULL Term Paper Description

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The 4 P’s for L’Oreal Elvive

This 8 page paper considers the 4 P’s; product, price placement and ... View FULL Term Paper Description

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Sperry Topsider; A Case Study

This 28 page paper examined the shoe company Sperry Topsider. The paper ... View FULL Term Paper Description

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Analysis Of Nokia Corporation

A 16 page paper. The writer begins with a very brief introduction ... View FULL Term Paper Description

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Outsourcing the Marketing Function

A 4 page paper assessing whether a company should outsource all of ... View FULL Term Paper Description

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TYLER PET FOODS AND SHOW CIRCUIT FROZEN DOG FOOD

This 5-page paper handles the analysis of a marketing plan for introduction ... View FULL Term Paper Description

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“There Go the Little Guys…”

A 4 page paper outlining the method by which Wal-Mart enters a ... View FULL Term Paper Description

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Public Relations and the Media

A paper which considers the relationship between public relations campaigns and the ... View FULL Term Paper Description

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Marketing at Two Companies

A 4 page paper exploring customer retention. Rich Cruises and a ... View FULL Term Paper Description

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Public Communications at Gap and Ford Motor Company

An 8 page paper discussing Gap’s sweatshop and Ford’s tire issues, and ... View FULL Term Paper Description

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The Importance of Segmenting Consumers in the Supermarket Sector

This 7 page paper considers how important the role of segmenting is ... View FULL Term Paper Description

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International Marketing and Freer Trade Among Nations

A 5 page paper discussing international marketing’s role in increased global trade. ... View FULL Term Paper Description

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Why Brands Should Not Have History

This 4 page paper considers why a brand with a long ... View FULL Term Paper Description

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Consumer Attitudes and Behaviours and the Development and Marketing of New Products and Services

This 6 page paper considers how consumer attitudes, values beliefs and behaviour ... View FULL Term Paper Description

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New Product Marketing Plan

This 4 page paper takes a look at a fictitious ... View FULL Term Paper Description

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Sales and Sales Management

A 7 page paper assessing several points in sales. Sales trainer ... View FULL Term Paper Description

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Marketing on the Internet

This 8 page paper considers how marketing o the internet can ... View FULL Term Paper Description

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The Importance of Segmentation to UK Supermarkets

Supermarkets may be seen as having a broad appeal across many market ... View FULL Term Paper Description

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LABOR MANAGEMENT SYSTEM FOR TACO BELL

This 4-page paper is an analysis of a study performed on Taco ... View FULL Term Paper Description

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Psychological Influences on Personal Probability

This 4 page paper provides an overview of the issue of personal ... View FULL Term Paper Description

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