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Term Papers on Consumer Behavior Articles

1821 papers found

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BRANDING, VALUE AND REPUTATION

This 3-page paper focuses on the question of the value of reputation, ... View FULL Term Paper Description

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Selling Mary Kay

A 3 page paper trying to sell Mary Kay Cosmetics to Jennie. ... View FULL Term Paper Description

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Greener Pastures Case Study

This 10 page paper examines a case provided by the student where ... View FULL Term Paper Description

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Consumer Credit Scoring: Behavior Scoring and Its Application

This 12 page paper provides an overview of the use of consumer ... View FULL Term Paper Description

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Marketing Bowflex

A 10 page paper discussing the marketing of the Bowflex exercise machine. ... View FULL Term Paper Description

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The Ethics of RJ Reynolds’ “Uptown” and “Dakota” Brands

A 5 page paper. In 1990, R.J. Reynolds Industries Inc. gained ... View FULL Term Paper Description

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Responding to Aggressive Marketing

This 5 page paper considers how one company may react when a ... View FULL Term Paper Description

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The Nike Brand

A 4 page paper discussing personal reaction to the Nike brand. ... View FULL Term Paper Description

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Upsher-Smith Laboratories and Its Industry

A 10 page paper examining the competitive position of Upsher-Smith Laboratories, a ... View FULL Term Paper Description

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Devising a New Budget

An 8 page paper devising a new budget for the dietary department ... View FULL Term Paper Description

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Marketing Keebler (Kellogg) Cookies

A 7 page paper discussing use of the marketing mix to enhance ... View FULL Term Paper Description

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Pester Power; Why Marketing to Children is Big Business

This 9 page paper considers how children are valuable to marketers. Advertising ... View FULL Term Paper Description

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Marketing Plan: Sweetwater Chocolate Bars and Cookies

A 12 page paper providing a marketing plan for the launch of ... View FULL Term Paper Description

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Expanding Sweetwater Sweets

A 13 page paper examining the history of a confectioner company and ... View FULL Term Paper Description

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Marketing at McDonald’s in 2003

A 10 page paper examining McDonald’s recent results in terms of marketing ... View FULL Term Paper Description

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Marketing According to Erikson

A 3 page paper linking Erikson’s eight stages of development with marketing ... View FULL Term Paper Description

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Marketing Questions: Segmentation

A 3 page paper defining and discussing market segmentation, target marketing and ... View FULL Term Paper Description

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Marketing Questions: Segmentation II

A 3 page paper answering 2 questions. One asks how to ... View FULL Term Paper Description

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Marketing Questions: Globalization

A 3 page paper answering – with no introduction or conclusion – ... View FULL Term Paper Description

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Sales Promotions and Advertising

Media advertising spending has been falling as a percentage of promotional spend ... View FULL Term Paper Description

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Assessing Product Life Cycle

A 10 page paper discussing how a software publisher can track qualities ... View FULL Term Paper Description

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Effective Uses of Public Relations

A 7 page paper discussing three organizations’ approach to public relations. ... View FULL Term Paper Description

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GLOBALIZATION, MARKETING PRINCIPLES AND BRAND LOYALTY

This 11-page paper examines the idea that the international marketer needs to ... View FULL Term Paper Description

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Breakfast Meeting Marketing

A 5 page paper in 2 parts. Part 1 discusses the ... View FULL Term Paper Description

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HILTON AND OVERVIEW

This 4-page paper focuses on Hilton Hotels Corporation and certain marketing and ... View FULL Term Paper Description

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