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Term Papers on Consumer Behavior Articles

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High and Low Involvement Purchase Decisions

This 10 page paper examines the purchase decision of two different purchased. ... View FULL Term Paper Description

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Positioning and the 4 P's

This 4 page paper is written in two parts. The first part ... View FULL Term Paper Description

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CANON AND COMPETITIVE CAPABILITIES

This 7-page paper is an analysis of Canon, Inc. (as it pertains ... View FULL Term Paper Description

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E-commerce; The Case of Iceland Air and British Airways

This 8 page paper is written in two parts. The first part ... View FULL Term Paper Description

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Will E-commerce Eliminate the Need for Physical Stores

This 13 page paper discusses the following quote " In 40 ... View FULL Term Paper Description

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Customer Relationship Management; Long Term Prospects

This 14 page paper examines customer relationship management and critically analyse how ... View FULL Term Paper Description

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Recruitment and Retention of Volunteers for Nonprofit Organizations

This 20 page paper examines marketing efforts and retention techniques ... View FULL Term Paper Description

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Does Sex Sell Music

This 19 page paper begins with a general introduction of the use ... View FULL Term Paper Description

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Designing an Advertisement

This 10 page paper looks at how a advertising message can ... View FULL Term Paper Description

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Rocky Mountain Chocolate Factory’s External Environment

A 3 page paper assessing the external environment in which this franchise ... View FULL Term Paper Description

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Best Buy’s Physical and Electronic Stores

A 6 page paper comparing the virtual and physical shopping experience and ... View FULL Term Paper Description

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MARKETING A MICROBREWERY

This 4-page paper focuses on some marketing strategies when it comes to ... View FULL Term Paper Description

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GERBER PRODUCTS COMPANY

This 4-page paper discusses certain product and management strategies as introduced by ... View FULL Term Paper Description

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Game Shows as Cultural Indicators

As Bany-Winters (2000) points out, games are a fun way of learning ... View FULL Term Paper Description

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TOYOTA AND ITS STAKEHOLDERS

This 5-page paper discusses the role of Toyota and its stakeholders. The ... View FULL Term Paper Description

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Guarding the Flank in a Price War

A 5 page paper answering specific questions about a price war among ... View FULL Term Paper Description

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Marketing Audit: Coca-Cola Company

A 10 page paper discussing Coke strategy and the features it will ... View FULL Term Paper Description

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Quality of Service Metrics

A 5 page paper discussing the use of customer satisfaction metrics as ... View FULL Term Paper Description

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Optimal Types of Advertising

A 4 page paper discussing the fact that some forms of advertising ... View FULL Term Paper Description

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OSCAR MAYER STRATEGIC STUDY

This 4-page paper covers a strategic case study dealing with Oscar Mayer ... View FULL Term Paper Description

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Product Management: The Mobile Printer

An 18 page paper providing a product management plan for a versatile ... View FULL Term Paper Description

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Marketing Starbucks

A 10 page paper answering four questions addressing Starbucks’ marketing. Topics ... View FULL Term Paper Description

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Innovation in Advertising?: "The Hidden (in Plain Sight) Persuaders"

A 3 page discussion of BzzAgent, an advertising company that promotes their ... View FULL Term Paper Description

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"The Experience Economy"

A 4 page review of the economic insight provided by Joseph Pine ... View FULL Term Paper Description

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The UK Postal Service

This 16 page paper examines the postal services industry in the UK ... View FULL Term Paper Description

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