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Term Papers on Consumer Behavior Articles

1821 papers found

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Vermont Teddy Bear Analysis

This 4 page paper provides an internal factors analysis summary and an ... View FULL Term Paper Description

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Marketing Communications in the Private and Public Sectors; Providing Goods and Services

A 10 page paper discussing the role of marketing in the public ... View FULL Term Paper Description

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Segmentation, Positioning and the Consumer Adoption Process

This 6 page marketing paper examines the concepts of segmentation, positioning and ... View FULL Term Paper Description

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"We Have No Time For Marketing Research!"

This 12 page paper discusses a statement made by a senior ... View FULL Term Paper Description

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Marketing Plan for a Postal Service Business

An 8 page paper providing a hybrid of business and marketing plans ... View FULL Term Paper Description

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International Marketing; The Dominance of US Brands and a Marketing Plan

This 12 page paper is written in two parts. The first, and ... View FULL Term Paper Description

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Persuasive Advertising’s Influence

A 4 page paper discussing the influence that persuasive advertising can have ... View FULL Term Paper Description

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Marketing Nonessential Goods and Services Internationally

A 3 page paper discussing the sociocultural, economic, political/legal, and technological environmental ... View FULL Term Paper Description

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The Importance of the Marketing Mix

This 19 page paper look at the importance of the different ... View FULL Term Paper Description

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U.S. Culture: A Primer for Visitors and Those Contemplating Doing Business Here

A 15 page overview of U.S. history and culture. The author ... View FULL Term Paper Description

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American DTC & European PHEC

A 15 page research paper that examines the similarities and differences between ... View FULL Term Paper Description

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Marketing Audit of Boeing’s 7E7

A 15 page paper discussing Boeing’s newest product line. Introduced in ... View FULL Term Paper Description

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SERVICE ANALYSIS: MERCEDES-BENZ AND AUDI

This 12-page paper focuses on the quality of service offered by automakers ... View FULL Term Paper Description

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Marketing and Sales Plan for a New Product

This 6 page paper puts the student in the position of a ... View FULL Term Paper Description

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Complaint Letter To Big Box Discounter

3 pages in length. The writer composes a sample complaint letter ... View FULL Term Paper Description

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MARKETING FOR HOSPITALITY

This 5-page paper focuses on the need for marketing in the hospitality ... View FULL Term Paper Description

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A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”

A 9 page overview of Schlosser's examination of the fast food industry. ... View FULL Term Paper Description

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Advertising; Does Sex Sell?

During the 1980's and 1990's it was generally accepted that the use ... View FULL Term Paper Description

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MARKETING ARCHITECTURE

This 6-page paper covers marketing and how it pertains to the architectural ... View FULL Term Paper Description

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Strategic Decisions at Bridgewater Castings

A 7 page paper discussing the state of business for this manufacturer ... View FULL Term Paper Description

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Business Research Process

A 17 page paper reflecting a cross section of the type of ... View FULL Term Paper Description

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Selling the Chevrolet Impala

A 3 page persuasive essay focusing on selling the Chevrolet Impala. ... View FULL Term Paper Description

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What is the Best Way to Create Value for International Brands In Local Markets?

This 17 page paper outlines how to carry out a study to ... View FULL Term Paper Description

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The New “FatiG” Clothing Line

A 4 page paper describing a new clothing line. The paper ... View FULL Term Paper Description

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Ventricular Assist Devices Product Life Cycle

A 6 page paper discussing where ventricular assistive devices (VADs) currently reside ... View FULL Term Paper Description

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