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Term Papers on Consumer Behavior Articles

1821 papers found

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Hall & Stamp's Meaningful Marketing

This 6 page paper evaluates this book that takes a unique ... View FULL Term Paper Description

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The Use of Brand Names and Company Names

This 9 page paper examines how branding is done, how ... View FULL Term Paper Description

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AAA-Allstate Security and Investigations

A 3 page paper discussing goals; financial projection; success factors; and controls ... View FULL Term Paper Description

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Gino Distribution Management

A 4 page paper discussing an Ivey case on Gino in China. ... View FULL Term Paper Description

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Madcap CraftBrew and Bottleworks Company Case Analysis

A 7 page paper assessing the promotional problems of an Ohio microbrewery ... View FULL Term Paper Description

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Marketing the Small Business

A 5 page paper presenting an abbreviated marketing plan for a five-year-old ... View FULL Term Paper Description

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Marketing Hurricane Island Outward Bound School

A 10 page paper discussing the history and line-of-business marketing efforts of ... View FULL Term Paper Description

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Madcap CraftBrew and Bottleworks Company Case Analysis #2

A 6 page paper providing a plan for another approach to promoting ... View FULL Term Paper Description

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Vermont Teddy Bear Company

A 3 page paper that provides a brief analysis of this company, ... View FULL Term Paper Description

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Vermont Teddy Bear Company

Sociocultural Forces: A 3 page paper evaluating sociocultural forces affecting this ... View FULL Term Paper Description

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Examining the Health and Beauty Industry in France

This 9 page paper examines the health and beauty industry in France ... View FULL Term Paper Description

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Developing a New Synthetic Motor Oil

A 12 page “consultant’s report” to an oil company concerning developing a ... View FULL Term Paper Description

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External Factor Analysis of Vermont Teddy Bear Company

A 3 page external factor analysis of Vermont Teddy Bear Company following ... View FULL Term Paper Description

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Hilton’s Gaming Business

A 3 page paper identifying alternatives for Hilton’s gaming business. At ... View FULL Term Paper Description

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Designing a Marketing Audit

A 6 page paper designing an extensive marketing audit for an existing ... View FULL Term Paper Description

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Fast Food Marketing: McDonald’s and Wendy’s

A 29 page paper discussing marketing challenges faced by these two fast-food ... View FULL Term Paper Description

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Can Advertising Be Blamed For Poor Sales?

Advertising is frequently blamed for poor sales, this 6 page paper considers ... View FULL Term Paper Description

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Sales strategies in modern business; literature review

An eleven page literature review relating to sales and marketing strategies in ... View FULL Term Paper Description

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Assessing a New Product at Reliance Communications

A 5 page paper examining the wisdom of introducing a new communications ... View FULL Term Paper Description

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Overview of “International Marketing,” 7th ed.

A 14 page paper listing the main points of an international marketing ... View FULL Term Paper Description

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Lowe’s vs. Home Depot

A 10 page paper comparing home improvement retailers Lowe’s and Home Depot. ... View FULL Term Paper Description

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Direct Sales Strategies

This 8 page paper examines direct sales strategies, focusing on the use ... View FULL Term Paper Description

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Differences in Consumer and Business Marketing and Sales

This 14 page paper considers how marketing to consumer and business markets ... View FULL Term Paper Description

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eCRM, IMPLEMENTATION AND CULTURALIZATION

This 11-page paper focuses on the concept of Electronic Customer Relationship Management, ... View FULL Term Paper Description

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Test-Marketing Project

A 10 page paper outlining a project plan for the design, production ... View FULL Term Paper Description

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