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Term Papers on Consumer Behavior Articles

1821 papers found

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The Role of Advertising and Controversies Surrounding it

6 pages in length. The role of advertising for an organization is much ... View FULL Term Paper Description

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Budweiser: A Hypothetical Marketing/Advertising Campaign for 2000

A 14 page overview of a hypothetical marketing/advertising campaign for Anheuser-Busch. ... View FULL Term Paper Description

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The State of the Rubber Tire Industry

This 5 page paper provides an overview of the industry after the ... View FULL Term Paper Description

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Aspects of International Marketing

This 8 page paper looks at the cultural differences that marketing has ... View FULL Term Paper Description

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Strategic Marketing: Consumer vs. Industrial

12 pages in length. A strategic marketing question which astute business people ... View FULL Term Paper Description

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The Media and the Political Economy

This 5 page paper looks at the relationship between the mainstream ... View FULL Term Paper Description

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Regressive Thinking as it Relates to Consumer Pleasure

This 5 page paper considers the concept of regressive thinking and how ... View FULL Term Paper Description

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The Influence of Advertising on Consumption

This 7 page paper looks at the role of advertising and how ... View FULL Term Paper Description

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What To Look For When Buying A Car

5 pages in length. The writer discusses how there are myriad ... View FULL Term Paper Description

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Target Markets of Websites

5 pages in length. In evaluating a commercial website probably the first ... View FULL Term Paper Description

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Analysis of Burger King

5 pages in length. Includes financials, SWOT information, as well as ... View FULL Term Paper Description

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Sales Force and Channel Marketing Management at Charles Schwab and Merrill Lynch

An 8 page paper discussing Charles Schwab & Company and Merrill Lynch are ... View FULL Term Paper Description

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"The End of Marketing"/ Sergio Zyman

A 5 page summation and analysis of Sergio Zyman's book The End ... View FULL Term Paper Description

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Establishing Marketing Controls at Clinique®

A 6 page paper discussing the need for and mechanism of establishing marketing ... View FULL Term Paper Description

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Evolution of a Business

3 pages. Describes the changes a major fast food chain has recently ... View FULL Term Paper Description

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Persuasive Marketing Tactics

5 pages. With so much at stake in the competitive world of ... View FULL Term Paper Description

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Marketing Videos in the Digital Age

A 5 page paper discussing the marketing team's focus of understanding and growing ... View FULL Term Paper Description

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Print Advertising

(5 pp) We see so much advertising that we tend to ... View FULL Term Paper Description

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Effective Sales Communication -- The International House of Toast

This 2 page report briefly discusses the fact that as with any other ... View FULL Term Paper Description

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Future Trends in Marketing

5 pages. This paper is a focus on the future trends of ... View FULL Term Paper Description

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Wal-Mart, the Super Power

8 pages. Wal-Mart is arguably one of the most interesting retailers in ... View FULL Term Paper Description

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Confronting The Limits Of A Mature Product Market

A 7 page paper. There are four stages in the product ... View FULL Term Paper Description

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Website Reviews

A 6 page paper evaluating the effectiveness of several websites, ranging from retail ... View FULL Term Paper Description

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Review of Three Websites

A 5 page paper comparing ease of navigation, privacy policy and market targeting ... View FULL Term Paper Description

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Investigating Brand Equity at Marks & Spencer

An 11 page paper discussing regaining lost market share and enhancing brand equity. ... View FULL Term Paper Description

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