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Term Papers on Consumer Behavior Articles

1821 papers found

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The Purchase Decision Process; High and Low Involvement Incidences

This 5 page paper looks at the differences between a high involvement ... View FULL Term Paper Description

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Direct Marketing

5 pages in length. Written in a unique format, this paper examines ... View FULL Term Paper Description

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Denver looking For Workers

(3 pp). Overall Colorado's rate of unemployment as of August of ... View FULL Term Paper Description

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The Global Marketing Strategies of Forte Hotel Group

This 14 page paper provides an overview of Forte Hotels new marketing ... View FULL Term Paper Description

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Advertising Communications; Nokia;

This 6 page paper considers the advertising strategy of Nokia in the ... View FULL Term Paper Description

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Marketing at Lunds Hotels

A 10 page paper discussing ways that a small, regional (and fictional) hotel ... View FULL Term Paper Description

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Market Research for a New Line of Running Shoes

A 10 page paper discussing considerations for conducting meaningful and valid market research ... View FULL Term Paper Description

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Technology's Role in Australasian International Marketing

A 10 page paper discussing technological advances as they pertain to international operations. ... View FULL Term Paper Description

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Royal Sporting House and Marketing Management

This 10 page report discusses Royal Sporting House, the sporting goods company headquartered in ... View FULL Term Paper Description

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Marketing Management

The Sports Drink Industry: 8 pages in length. Although foods account for ... View FULL Term Paper Description

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'Got Milk?' Campaign

5 pages in length. The writer discusses the 'Got Milk?' campaign ... View FULL Term Paper Description

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Marketing at Ford Motor Company

A 6 page paper discussing product mix, innovation and marketing at Ford. ... View FULL Term Paper Description

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The Economy And Retail Sales

A 3 page paper that discusses the affect the economy has ... View FULL Term Paper Description

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The Four Ps of Marketing

A 5 page paper discussing each of the "four Ps" of the marketing ... View FULL Term Paper Description

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The Decision Making Process; The Leisure Industry

This 5 page paper looks at how the consumer makes purchase decision ... View FULL Term Paper Description

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Business to Business E Marketing

This 11 page paper considers the way in which businesses use ... View FULL Term Paper Description

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Internet Marketing Strategy; A Comparative Case Study

This 6 page paper looks at two different commercial internet sites and ... View FULL Term Paper Description

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Distribution Channels at Levi Strauss

A 5 page paper discussing the means by which Levi Strauss moves its ... View FULL Term Paper Description

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NRA - The National Rifle Association. Thesis statement: The National Rifle Association leadership, condoning of "alarmist rhetoric," indicates it no longer represents its membership appropriately.

(6 pp) Thesis statement: The National Rifle Association leadership, condoning of ... View FULL Term Paper Description

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The Roles of Needs, Wants, and Desires in Understanding Consumer Behavior

This 11 page report discusses the needs, wants, and desires that are being ... View FULL Term Paper Description

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Service Industry Issues

This 6 page paper is written in two parts. The first looks ... View FULL Term Paper Description

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Water Massage Kiosk Proposal

A 5 page proposal to place a tanning-bed-like water massaging machine in kiosks ... View FULL Term Paper Description

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Distinctions in Furniture Buying

This 6 page paper delves into how the buying public makes ... View FULL Term Paper Description

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McDonald's Promotional Programs

7 pages in length. This report on McDonald's will answer questions pertaining ... View FULL Term Paper Description

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The Use and Embodiment of Technology as a Competitive Advantage at Amazon.com

This 5 page paper considers the way in which Amazon.com, the online ... View FULL Term Paper Description

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