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Term Papers on Consumer Behavior Articles

1821 papers found

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The Role of Marketing

This 5 page paper considers how marketing is a function of business ... View FULL Term Paper Description

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Advertising an ADHD Drug

A 5 page paper criticizing an advertisement appearing in a national publication and ... View FULL Term Paper Description

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Coffee Culture and Consumerism

This 15 page paper looks at coffee culture throughout the world ... View FULL Term Paper Description

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Marketing at Nike

A 6 page paper discussing the maturing Nike. The company has created ... View FULL Term Paper Description

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Strategically Shifting from Traditional to Customer-Based Marketing

An 11 page paper discussing the implications of making this change and ... View FULL Term Paper Description

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Tobacco Advertising

This 8 page paper considers the various aspects tobacco advertising. The paper ... View FULL Term Paper Description

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Organizational Purchasing

This 5 page paper looks to evaluate the commonly held belief that ... View FULL Term Paper Description

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The Use of Fear in Advertising

This 5 page paper looks at the different ways that fear may ... View FULL Term Paper Description

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Marketing Music on the Internet

A 10 page paper discussing how the Internet and digital music have evolved ... View FULL Term Paper Description

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Apple Computer: Marketing Audit

A 20 page paper. This research paper offers a marketing audit of ... View FULL Term Paper Description

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Auto Manufacturers and a Direct Sell Model

5 pages in length. When considering the possibilities of the direct ... View FULL Term Paper Description

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Consumer and Commercial Marketing

This 11 page paper considers the different ways in which commercial, business ... View FULL Term Paper Description

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Case Questions

A 6 page paper discussing three short business cases. One explores ... View FULL Term Paper Description

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Marketing Computers Internationally

A 5 page paper presenting a marketing plan for a regional US retailer ... View FULL Term Paper Description

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Addressing Three Issues

6 pages in length. The writer addresses three different situations: sending ... View FULL Term Paper Description

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Strategy and Marketing Notes

An 8 page paper answering a variety of questions about strategy and marketing, ... View FULL Term Paper Description

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6 pages in length. The technological revolution has brought with it ... View FULL Term Paper Description

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Southwest Airlines

6 pages in length. In this paper we will look at the ... View FULL Term Paper Description

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Marketing To Different Generations

A 24 page research paper. Marketers today face a different consumer environment ... View FULL Term Paper Description

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The Value of Personal Selling

A 9 page paper discussing the evolution of the impersonal sales environment engendered ... View FULL Term Paper Description

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Electronic Commerce

A 6 page paper that discusses business to business and business ... View FULL Term Paper Description

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Tutorial: Marketing Research Proposal

A 8 page paper that provides a model for a marketing research ... View FULL Term Paper Description

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Digital Marketing And The Restaurant Industry

5 pages in length. Inasmuch as cyberspace represents the new frontier, ... View FULL Term Paper Description

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The Determinants of Consumer Behavior

7 pages in length. Most consumers are not going to spend a ... View FULL Term Paper Description

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The Development of the Internet and AOL

This 14 page paper is divided into two section, the first considers ... View FULL Term Paper Description

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