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Term Papers on Consumer Behavior Articles

1821 papers found

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Marketing Dell Computers in Northern Africa

A 5 page paper discussing how and why Dell Computer should want to ... View FULL Term Paper Description

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The Shift to Public Relations and Sales Promotions

8 pages in length. Marketing organizations are now using more of a ... View FULL Term Paper Description

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Marketing a New Product

5 pages in length. The focus of this paper is to determine ... View FULL Term Paper Description

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Marketing Hair-Straightening Products

A 5 page paper discussing approaches to marketing an "old" product in a ... View FULL Term Paper Description

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Marketing Project: An Innovative New Hair Straightener

5 pages in length. The focus of this paper is to determine the ... View FULL Term Paper Description

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The Rational Consumer's Choice Between Market, Non-market and Leisure Activities

A 14 page paper discussing how changes in work and society affect consumers' ... View FULL Term Paper Description

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Monopolies, Oligopolies and Pure Competition

6 pages in length. This paragraph deals with monopolies, oligopolies, pure competition and ... View FULL Term Paper Description

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DVD Players And Buyer Behavior

The wave of the future is often seen as a typhoon of advertising ... View FULL Term Paper Description

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Explaining the Concept of a Buying Center

This 5 page report discusses the concept of a “buying center.” A “buying ... View FULL Term Paper Description

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Do Global Consumer Brands Work?

5 pages. Considers how companies can best deal with global consumerism; gives ... View FULL Term Paper Description

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Two Questions on Market Research

5 pages. Discussion on two market questions concerning the difference between marketing ... View FULL Term Paper Description

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Product Introduction at Procter & Gamble

A 5 page paper discussing whether Procter & Gamble should add a fourth ... View FULL Term Paper Description

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Approaches to Market Research

A 3 page paper discussing ways that an entrepreneur might approach conducting market ... View FULL Term Paper Description

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Marketing a New Music Album

A 7 page paper discussing approaches that a new artist can consider in ... View FULL Term Paper Description

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Marketing Services

A 3 page paper discussing differences in marketing services and marketing products. ... View FULL Term Paper Description

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Continuous Program of New Product Development

7 pages in length. Battles have long been waged and lost throughout ... View FULL Term Paper Description

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The Rent to Own Furniture Industry

5 pages. The purpose of this paper is to analyze the rent ... View FULL Term Paper Description

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Marketing Foster's Lager

9 pages. This paper will analyze the strategies to be taken by ... View FULL Term Paper Description

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Market Influences on Profitability

There are many factors which will influence the profitability of a company. ... View FULL Term Paper Description

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Marketing Strategies: FAQ

6 pages. This paper describes the differences between primary and secondary ... View FULL Term Paper Description

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Additional Information on Daimler Chrysler

7 pages. Provides current history of Daimler Chrysler as well as their ... View FULL Term Paper Description

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The Importance of Communication in Marketing

This 14 page paper considers the importance of communication in marketing. By ... View FULL Term Paper Description

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Harley Davidson Motorcycles: The “Bad Boy” Image Verses Fact

A 9 page history of the emergence of Harley Davidson motorcycles and ... View FULL Term Paper Description

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Integration of Elements for Effective Marketing Communication

10 pages in length. Just about everyone agrees that integrated marketing communications is a ... View FULL Term Paper Description

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FedEx: Employee And Customer Loyalty

A 10 page paper. How does a large company retain both ... View FULL Term Paper Description

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