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Term Papers on Consumer Behavior Articles

1821 papers found

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Procter & Gamble's Vizir Launch

A 5 page paper discussing Harvard case 384-139 in which Procter & Gamble ... View FULL Term Paper Description

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The Popularity of the SUV

This 5 page paper takes the position that SUVs are impractical ... View FULL Term Paper Description

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Hong Kong In Crisis

A 5 page paper. This paper discusses marketing as a process ... View FULL Term Paper Description

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Marketing Management in Commercial Real Estate

A 10 page paper discussing factors to consider in marketing the commercial real ... View FULL Term Paper Description

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The Customer's Perception of Customer Service

A 10 page paper discussing the dichotomy that often exists between the organization's ... View FULL Term Paper Description

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Communication in Marketing

This 10 page paper considers the way that a company uses the ... View FULL Term Paper Description

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Elements of Marketing

An 8 page paper discussing the basics of marketing, it purposes and goals. ... View FULL Term Paper Description

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The Euro's Effect on Marketing

A 9 page paper discussing anticipated marketing effects of euro circulation on a ... View FULL Term Paper Description

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Instant Coffee Market

A 6 page research paper that explores the instant coffee market environment ... View FULL Term Paper Description

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The Effectiveness Of Airline Frequent Flyer Programs

8 pages in length. The writer discusses several aspects of Frequent ... View FULL Term Paper Description

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Basis for Interest: Handheld Computer Product

A 10 page paper discussing the examination of whether to pursue development and ... View FULL Term Paper Description

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Customer Care in Hospitality

6 pages. This paper defines the concept of customer care in the ... View FULL Term Paper Description

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Marketing at Lloyd's TSB Private Banking

A 6 page paper discussing the high-end services available to this bank's wealthiest ... View FULL Term Paper Description

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The Influence of Dining Preferences on Restaurant Choice

This 11 page paper looks at dining behavior and how ... View FULL Term Paper Description

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E-Commerce: Why Dot-Coms Failed

A 6 page paper. Dot-com businesses have been filing bankruptcy by the ... View FULL Term Paper Description

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Information & Communication Technology/Product Development

A 9 page research paper that examines the role that information and ... View FULL Term Paper Description

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KFC in China

This 5 page paper takes a look at KFC (Kentucky Fried ... View FULL Term Paper Description

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Marketing Geographically In Relation to Higher Order Learning

This 5 page paper looks at geographic components in respect to ... View FULL Term Paper Description

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The Product Lifecycle

This 6 page paper considers a product lifecycle from development and market ... View FULL Term Paper Description

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“Sports marketing”

An eight page paper which looks at several aspects of sports marketing, ... View FULL Term Paper Description

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The Advantages and Disadvantages of Telemarketing

This 25 page paper provides an overview of the current literature related ... View FULL Term Paper Description

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Ethical Issues and the Marketers

This 6 page paper consider if marketing departments and marketers are ... View FULL Term Paper Description

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Influences on the Tourism Industry

This 5 page paper considers the different influences that have caused the ... View FULL Term Paper Description

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Using Sporting Events as a Marketing Tool

This 5 page paper looks at the marketing strategy of advertising ... View FULL Term Paper Description

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Evolution Of Marketing Ethics From 1960 - 2001

A 20 page paper. Some people would argue that "ethical marketing" is ... View FULL Term Paper Description

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