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Term Papers on Consumer Behavior Articles

1821 papers found

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The Challenge of Sales -- Interview with a Salesman

This 5 page report discusses sales from the perspective of a salesman. ... View FULL Term Paper Description

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IKEA North America L.L.C. - Marketing

A 15 page paper that not only addresses issues directly associated ... View FULL Term Paper Description

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Marketing Farmers Insurance

A 5 page paper discussing Farmers’ segmentation of its auto insurance line. ... View FULL Term Paper Description

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Service Company Analysis: Southwest Airlines

A 15 page paper. What differentiates Southwest Airlines from others in a ... View FULL Term Paper Description

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Macro Environmental Factors in Marketing; The Travel Industry

This 7 page paper considers how elements of the macro-environment influence the ... View FULL Term Paper Description

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MARKETING COMMUNICATIONS AND VIRGIN ATLANTIC

When Virgin Atlantic was founded in 1984, it was little more than ... View FULL Term Paper Description

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Consumer Behavior/Religion

A 6 page research paper that investigates the connection between religious affiliation ... View FULL Term Paper Description

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A Marketing Case Study; Lucozade and Lara Croft

This 8 page paper considers the re-branding of the drink Lucozade. The ... View FULL Term Paper Description

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Standardization in Globalization

An 11 page paper discussing a statement made in 1973 by Harvard’s ... View FULL Term Paper Description

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Branding Plan for WVLT-TV

A 5 page paper discussing characteristics of the viewing area of this ... View FULL Term Paper Description

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Susan Strasser's "Satisfaction Guaranteed : The Making Of The American Mass Market"

5 pages in length. Susan Strasser's Satisfaction Guaranteed : The Making ... View FULL Term Paper Description

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The UK Retail Sector

This 10 page paper considers the retail industry in the UK between ... View FULL Term Paper Description

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4 P's; Marketing in Malaysia

This 5 page paper examines the 4 P's product, price, placement and ... View FULL Term Paper Description

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International Pricing

A 7 page paper discussing how pricing issues for Northern Irish companies ... View FULL Term Paper Description

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Marketing And The Wall Street Journal

5 pages in length. Targeting specific markets is a critical component ... View FULL Term Paper Description

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Celebrity Endorsements

A 6 page paper that discusses celebrity endorsements of various products. ... View FULL Term Paper Description

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Buyer Behavior: Estee Lauder's Eye Cream

A 10 page paper which examines consumer behavior as it relates to needs ... View FULL Term Paper Description

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Sports Marketing Management

A 9 page paper that responds to specific student-generated questions regarding sports ... View FULL Term Paper Description

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How Consumer Product Companies Work With Sports Brands In Cross-Promotional Advertising

24 pages in length. Maintaining one's competitive edge while immersed within ... View FULL Term Paper Description

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Value, Price & Cost

A 20 page research paper. The cost of any product or service ... View FULL Term Paper Description

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How Technology has Improved the UPS System

5 pages. The United Parcel Service has seen a dramatic increase ... View FULL Term Paper Description

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Research and Development

5 pages. Research and development is a major cause of economic ... View FULL Term Paper Description

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Questions on Global Problems/Capitalism

An 8 page paper that answers four questions about global problems and ... View FULL Term Paper Description

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Creativity in Advertising

Creativity in advertising sells more products. While some might believe this ... View FULL Term Paper Description

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Marketing Research for Sports-Related Products

An 8 page paper discussing the need for market research to be ... View FULL Term Paper Description

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