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Term Papers on Consumer Behavior Articles

1821 papers found

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Marketing Plan for Stylized Gourd Birdhouses

An 11 page paper presenting a marketing plan for birdhouses that will ... View FULL Term Paper Description

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Establishing a Global Athletic Shoe Company

A 5 page paper establishing a new company to manufacture and market ... View FULL Term Paper Description

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Harley-Davidson: Strategic Management

7 pages. This paper describes the management strategy of the Harley-Davidson ... View FULL Term Paper Description

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Article Review on Adolescent Consumer Behavior

This 5 page paper reviews an article entitled "You can't have that! ... View FULL Term Paper Description

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Local Competition: Nike and Reebok

A 6 page paper discussing marketing issues common to both these companies. ... View FULL Term Paper Description

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Japanese Fashions and the Western Market

A 23 page overview of the practicality of introducing Japanese fashions into ... View FULL Term Paper Description

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DVD; Format and Functionality - Potential Uses in Sales Presentation Environments

This 40 page paper looks at the technology of DVD, explains ... View FULL Term Paper Description

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New Marketing Plan #2: Rainbow Plant Food

5 pages. This is a marketing plan that will introduce a ... View FULL Term Paper Description

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Science Communication: Journal Of Cleaner Production - Marketing

A 12 page paper that presents a marketing analysis for a ... View FULL Term Paper Description

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Marketing Mueller’s Spaghetti®

A 5 page paper discussing Mueller’s Spaghetti®, a brand now more than ... View FULL Term Paper Description

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The Marketing of Cognac

This 7 page paper looks at the marketing of cognac.General marketing of ... View FULL Term Paper Description

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The Retailing of Cognac

This 9 page paper provides an overview of cognac and the marketing ... View FULL Term Paper Description

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Marketing at Cunard Line, Ltd.

A 7 page paper discussing Harvard Case 5-954-046. Cunard is a ... View FULL Term Paper Description

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GAP Inc Analysis And Marketing Plan

A 20 page paper that presents an analysis of Gap Inc. Subheadings ... View FULL Term Paper Description

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Harvard Case Study: Lenor Refill Package

A 12 page paper discussing a Harvard Case supplied by the student. ... View FULL Term Paper Description

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Electronic Marketing

This 9 page paper considers the marketing of homogeneous, heterogeneous and ... View FULL Term Paper Description

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Internet Survey Research: Literature Review

7 pages in length. Internet survey research is one of myriad ... View FULL Term Paper Description

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A New Product

This 20 page paper considers the development and strategy formation for the ... View FULL Term Paper Description

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Voice Of The Customer, Voice Of The Market

A 20 page paper. The 'voice of the market' refers to what ... View FULL Term Paper Description

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Reputation Counts: Customer Service and Repeat Business

A 6 page paper discussing how poor customer service can affect a ... View FULL Term Paper Description

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The Future of Starbucks

9 pages. Starbucks wants to expand into the UK and this business ... View FULL Term Paper Description

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Airline Marketing Since September 11th

17 pages in length. The ripple effect of September 11th's terrorist ... View FULL Term Paper Description

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The German Beer Market

This 6 page paper examines the beer market in Germany. The paper ... View FULL Term Paper Description

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Nestlé Refrigerated Foods

A 19 page paper discussing Harvard Case 9-595-035, "Nestlé Refrigerated Foods: Contadina ... View FULL Term Paper Description

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INFLUENCE OF ADVERTISING ON CONSUMER DECISION

This paper examines how advertising impacts consumer decisions. Also included are various ... View FULL Term Paper Description

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