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Term Papers on Consumer Behavior Articles

1821 papers found

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Making Intel Market-Driven

A 5 page paper briefly tracing Intel Corporation’s development and its shift ... View FULL Term Paper Description

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Product Analysis

This 7 page paper examines a well known supplier and product, Burger ... View FULL Term Paper Description

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Timax’s Expansion Into Australia

A 13 page paper discussing expansion of a Chinese company into Australia. ... View FULL Term Paper Description

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Customer Relationship Management

This 7 page report discusses the what customer relationship management (CRM) ... View FULL Term Paper Description

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SWOT ANALYSIS: PATUXENT BUSINESS PARK

This 5-page paper provides a SWOT analysis for the Patuxent Business Park, ... View FULL Term Paper Description

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Designing Market Research

This 4 page paper answers two marketing questions. The first considers which ... View FULL Term Paper Description

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Marketing Is Not a Battle of Products; It Is a Battle of Perceptions

This 10 page paper looks at how marketing sells perspectives rather than ... View FULL Term Paper Description

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Using Genre to Market Films

This 4 page paper demonstrates how genre is used within films ... View FULL Term Paper Description

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Marketing Is Not a Battle of Products; It Is a Battle of Perceptions

This 10 page paper looks at how marketing sells perspectives rather ... View FULL Term Paper Description

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How Does Direct Marketing Help To Build And Maintain Customer Relationships?

This 16 page paper looks at the what is meant by direct ... View FULL Term Paper Description

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KFC Brand Image; US and China

This 5 page paper examines the similarities and differences in the way ... View FULL Term Paper Description

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Bowflex’s Marketing Mix

A 10 page paper discussing the marketing of the Bowflex exercise machine ... View FULL Term Paper Description

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Review of “Modes of Foreign Market Entry by Korean SI Firms”

A 4 page paper reviewing a study investigating foreign market entry from ... View FULL Term Paper Description

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ConAgra Strategy Changes

A 3 page paper discussing the shift away from a highly decentralized ... View FULL Term Paper Description

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BMW’s Changing Strategy

A 4 page paper discussing the shift in BMW’s strategy since 2000. ... View FULL Term Paper Description

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McDonald’s Visual Images

A 3 page paper answering two questions, one regarding the visual aspects ... View FULL Term Paper Description

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Starbucks and Dunkin’ Donuts

A 5 page paper discussing the treading of Dunkin’ Donuts on Starbucks’ ... View FULL Term Paper Description

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Shopping for Produce

A 4 page paper discussing points that should be made in a ... View FULL Term Paper Description

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Brewing Up Sales: Proposal to Supply Coffee to Peter Doughnuts

A 7 page business proposal from Lighthouse Roasters to Peter’s Doughnuts to ... View FULL Term Paper Description

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THE IMPORTANCE OF AD AGENCIES IN PLOTTING STRATEGY

This 4-page paper discusses the importance of advertising agencies when it comes ... View FULL Term Paper Description

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Consumer Decisions Making Process; Research into the Role of Competitive Advantage

This 5 page paper suggests twenty different potential research questions that suggestion ... View FULL Term Paper Description

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The Role of the Internet in Business and Marketing

This 3 page paper focuses on marketing and how the ... View FULL Term Paper Description

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Advertising Critique and Questions

Three questions answered in 3 pages, each dealing with some aspect of ... View FULL Term Paper Description

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Starting a Nightclub

A 4 page paper very briefly touching on the points necessary to ... View FULL Term Paper Description

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Marketing Plan: Promoting Birth Control in Chicago

A 10 page paper presenting a marketing plan for a non-profit venture ... View FULL Term Paper Description

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