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Term Papers on Consumer Behavior Articles

1821 papers found

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SUBLIMINAL ADVERTISING

This 3-page paper focuses on the concept of subliminal advertising, whether it ... View FULL Term Paper Description

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Marketing Strategy for Verizon Wireless

A 10 page paper providing a marketing strategy for Verizon Wireless. ... View FULL Term Paper Description

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Marketing Washing Detergent

This 7 page paper is a basic marketing paper showing the student ... View FULL Term Paper Description

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Customer Satisfaction and Organizational Behavior

A 12 page paper reviewing several empirical studies of customer satisfaction. ... View FULL Term Paper Description

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The Purchase Decision

This 5 page paper considers the different influences on the way the ... View FULL Term Paper Description

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Creating a New Line of Athletic Shoes

A 6 page marketing plan for a new line of athletic shoes. ... View FULL Term Paper Description

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Instant Coffee Industry

A 5 page paper that begins with an overview of the history ... View FULL Term Paper Description

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Assessing Boots’ Loyalty Card Effectiveness

A 6 page paper proposing two methods to measure the success of ... View FULL Term Paper Description

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Wal-Mart International’s Global Strategy

A 7 page paper discussing Wal-Mart International’s strategy from its beginning in ... View FULL Term Paper Description

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Customer Value

This 7 page paper looks at how a company can enhance its ... View FULL Term Paper Description

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Retailing Harry Potter

A 4-page Promotional Price analysis on Harry Potter books and movies. ... View FULL Term Paper Description

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Consumer Electronics Stores Analysis

A 9 page paper. The question is the impact of the Internet ... View FULL Term Paper Description

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Marketing Plan for the Center for Business Excellence

A 10 page marketing plan for The Center for Business Excellence (CBE), ... View FULL Term Paper Description

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LIZ CLAIBORNE, VIRGIN AND THE INTERNET

This 12-page paper describes how Liz Claiborne and Virgin have successfully used ... View FULL Term Paper Description

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Disney Analysis

An 8 page paper. Based on a Harvard Case study, the writer ... View FULL Term Paper Description

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Factor Analysis at Vermont Teddy Bear Company

A 5 page paper providing internal and external factor analyses for Vermont ... View FULL Term Paper Description

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Cultural Capital: Culture of Taste

Culture capital is the hidden ledger that posts the scorecard for cultures ... View FULL Term Paper Description

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Marketing Through the Product Lifecycle

This 4 page paper considers how the marketing will change throughout the ... View FULL Term Paper Description

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Emotional Branding at Abercrombie & Fitch

A 4 page paper answering 4 questions about this retailer’s difficulty in ... View FULL Term Paper Description

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Customer Survey: “Library Without Walls”

A 6 page proposal for a study designed to gain insight into ... View FULL Term Paper Description

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BRANDING AND MERRIL LYNCH

This 4-page paper focuses on Merrill Lynch, Merrill Lynch Direct and comments ... View FULL Term Paper Description

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Postmodernism Via Digital Information

This paper posits that the Internet and digital media are postmodernizing technologies. ... View FULL Term Paper Description

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Starbucks’ Promotional Tactics

A 7 page paper discussing logistics marketing at Starbucks. Those holding ... View FULL Term Paper Description

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Marketing Questions

A 3 page paper answering 3 marketing questions: why media is more ... View FULL Term Paper Description

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DAD'S PET CARE COMPANY

This 16-page paper discusses a marketing case study for Dad's Pet Care, ... View FULL Term Paper Description

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