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Term Papers on Consumer Behavior Articles

1821 papers found

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Marketing Questions: Mass Customization

A 7 page paper in two parts, each addressing separate marketing questions. ... View FULL Term Paper Description

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Dealing with Consumer Shifts

A 5 page paper discussing cola manufacturers' focus on bottled water as ... View FULL Term Paper Description

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Vermont Teddy Bear Company - Responding To Change Forces

A 5 page paper. The writer discusses two issues of concern with ... View FULL Term Paper Description

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Product Mix and Advantage at AAFES

A 5 page paper discussing product mix and product advantage at Amy ... View FULL Term Paper Description

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Training Dealers

A 5 page paper evaluating alternatives available to Radio Palermo, an Italian ... View FULL Term Paper Description

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Microeconomic Considerations at Wilkerson Smokers

A 6 page paper discussing microeconomic points affecting the business of a ... View FULL Term Paper Description

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Nike Clippers Hats

A 3 page paper assessing the cost and portions of the supply ... View FULL Term Paper Description

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Recycling in an International Market

A 5 page paper discussing business-to-business marketing concepts as they apply to ... View FULL Term Paper Description

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Distinguishing Between Advertising and Promotion

A 4 page paper discussing advertising and promotion, how they are similar ... View FULL Term Paper Description

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The Importance of Marketing

This 5 page paper defines marketing and then goes on to look ... View FULL Term Paper Description

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Ethical Advertising

3 pages in length. While it is true there is some ... View FULL Term Paper Description

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Defining Marketing

A 5 page paper discussing the marketing mix – the four Ps ... View FULL Term Paper Description

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Relationship Marketing and Loyalty Schemes

Relationship marketing and the use of loyalty schemes such as Air Miles, ... View FULL Term Paper Description

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Tesco PLC

A 14 page paper that begins with an introduction to Tesco PLC, ... View FULL Term Paper Description

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Marketing Communications at Johnson & Johnson

A 16 page paper discussing how Johnson & Johnson might improve marketing ... View FULL Term Paper Description

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AcuScan's "Operation Optimize"

A 9 page paper discussing AcuScan's inability to decide which of two ... View FULL Term Paper Description

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Eastman Kodak Company: Funtime Film/Case Analysis

This is a 4 page paper which is a case analysis of ... View FULL Term Paper Description

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France/An Ideal Vacation Destination

A 3 page paper that offers advertising copy for web page design ... View FULL Term Paper Description

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Transport Service Marketing And Service Quality Issues

This 4 page paper examines the issue of marketing and quality measurement ... View FULL Term Paper Description

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Promotional Plan for Picture Phones

This is a 10 page paper which discusses promotional plans - push ... View FULL Term Paper Description

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Marketing Plan for the Coffee Connection, a Cyber Café

This is a 10 page paper which gives an example of a ... View FULL Term Paper Description

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Toyota versus General Motors: Success versus Failure

This is a 10 page paper which examines the possible reasons that ... View FULL Term Paper Description

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Marketing Pharmacy Services to Young Mothers

A 7 page paper describing a young mother with a sick child ... View FULL Term Paper Description

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How Cars Are Marketed

This 8 page paper uses cars of an example of a technological ... View FULL Term Paper Description

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Assessing Characteristics Customers Want in a Supermarket

This 3 page paper suggests a sample questionnaire to assess which supermarket ... View FULL Term Paper Description

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